Tuesday, December 09, 2008

Searching Fatigue Survey

A recent EContent issue pulled from Autobytel, Inc. and Kelton Research(KR), in "The State of Search" provided by toeMarketer, Oct. 15, 2007 on searching fatigue. Time Spent on Single Online Information [Topic]

Search by U.S. Adult Broadband Users Before Experiencing Search Engine Fatigue,
2+ hours 65.4%
3+ hours 37.0%
7+ hours 5.0%
Rarely or NeverExperience 27.0%
Note: n = 1,001 ages 18-plus
* May 2007(% of respondents)

* Search fatigue is when users feel impatient or frustrated at not finding the exact relevant information they're looking for right away. Reference Link Cover Source Link